DANIEL CAESAR
CASE STUDY 01: TOUR
VARIABLE DATA MARKETING MATERIALS
-VD EMAIL
-VDP MAILER
00•PROJECT GOAL
Prepare a personalized mailer/email (containing the recipient's personal information) for 300+ individuals. I attempt to mirror Daniel Caesar's latest album branding to advertise discounted concert tickets for his top Spotify fans.
01•GATHERING EXISTING CONTENT
I created a mood board of existing materials so that I could try to replicate the branding guidelines in the mailer/email.
02•TECHNICAL PREPARATIONS
I set up the InDesign/XMPie file and Mailchimp email so that they would be able to intake variable data. Long names and copy exceptions were accounted for using XMPie.
I tweaked the content to make them as consistent across both platforms as possible.
03•FINAL PRODUCT
Voila! 300+ copies with individual names and addresses were successfully printed.
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